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Impromptu
Run to Napa Valley
November
3d, 2002
By
Graeme Kinsey
On Sunday Nov 3rd our Delta Impromptu Run
contingent (Bob, Bonni, Gaylon & Connie, plus Graeme)
met at the Antioch Bridge Burger King lot and chose
which of the alternative routes Graeme, as run leader,
had drafted (impromptu runs have a lot of en-route planning
by the group).
We headed off across the Delta to a half-day of fun
in the sun with Bob and Graeme using FRS radios to keep
in touch. Arctic blasts of 40 degree air blew
around our topless cockpits for the first few miles
but the day soon warmed. Avoiding the freeways
as we headed to a meet with a SAMOA impromptu group
in Winters, we flew north along straight and narrow
roads in farmland with occasional slight slowdowns for
90 degree turns!
The orchards' autumn leaves on either side, as far as
the eye could see, made us all slow down to a relaxed
pace as we approached our meeting spot in the warming
morning sun. After a couple of minutes for a short
stretch and potty stop we saw the five cars from SAMOA
drive up to join us. After the obligatory tire-talk,
race-talk, and chit-chat that we Miata folk always enjoy,
Ron Petrich led us off up over and through the Berryessa
Hills toward the Napa Valley along one of his favorite
routes. Our nine-car line stretched out
like a rubber band as we paced ourselves to not over-driving
our skills, suspensions and driving conditions.
Coffee at a café on the Silverado Trail brought more
good camaraderie. By 11, some of the group continued
on around in a loop back home through Winters while
others headed toward Fairfield for lunch (which was
moving toward dinner as we got stuck behind a white
Lincoln Continental, not realizing that at the same
time the Winters-bound group was getting stuck behind
a white pickup truck - cousins, we figured later on!)
Food tanks refilled, we continued on across the Delta
toward home, enjoying a side journey onto some levee
roads with great views of boats, flowers, and even a
30 degree banked turn! We were back in the homeland
by about 2, making a nice half-day trip that I'd repeat
at the drop of a hat.
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Speed Costs
Money
How Fast do You Want to Go?
by
Bob Hall
While
I'll admit I've never met a horsepower (or kilowatt
for our metric audience) I didn't like, I also believe
that the concept of all good things in moderation is important.
This balance between economy and excess is something we
all have to deal with on a daily basis.
So do the people developing
cars, with the next-generation NC Series Miata no exception.
Program Manager Takao Kijima and his team have to balance
the idealism as to what the car should be with the reality
of making it an economically viable proposition, quite
a feat of juggling. In some respects the Miata's first
Program Manager, Toshihiko Hirai, had it easier. He was
able to develop a car which would make its own place in
the market, and that was a place with no direct competitors.
Kijima-san has to deal with market which is crowded and
confused. Not as crowded as the Santa Monica Freeway at
4:30 on a Friday afternoon, but almost as confused as
some of the viewpoints owners hold on what the NC should
be.
With new two-seaters
showing up on the market like the Honda S2000 and BMW
Z4, there's been a comment that the Miata is 'losing
it' to this new crop of sports cars. If paper specification,
to the exclusion of all else ,is the criteria one goes
by, this is a compelling argument. But basing viewpoints
solely on the spec sheet is an exercise in futility, since
most car buyers (and all enthusiasts who have a clue)
don't think that way. Thank God.
The only segmentation
or spec of any importance to the majority of the market
is not horsepower or 0 to 60 times or fuel economy, it's
price. Additionally, one of the quirks of human nature
which is key in the majority of car purchases (new and
used) is that folks tend to buy the most expensive car
they can afford. If somebody can afford a $40,000 car,
they seldom give serious consideration to one costing
$25,000. Sure, there are exceptions to this rule,
but in general it's as inviolate as the one which
says when prices go up, volume goes down. Take a look
at global volume for the over-hyped S2000 vis-à-vis today's
'uncompetitive' NB series Miata to see how this
manifests itself.
"But", insist
some armchair product planners, "the S2000 has 200hp
so the Miata needs 200hp". 'Needs'? The car
'needs' 200hp? Why? To ensure the production figures
drop to S2000 levels? I'll accept that some Miata
owners may need 200hp, but that doesn't mean the car
needs that kind of power output. Mazda certainly doesn't
need a 200hp Miata any more than it needs a $36,000 Miata.
And that's about what a 200hp Miata would cost.
Car companies are supposed
to be profit-making concerns. While Mazda tried its hand
at being a nonprofit corporation (unintentionally, I can
assure you though it was quite successful at it), car
companies which make money tend to stay in business and
improve their products along the way, investing some of
those profits back in the firm. This is a basic precept
of the exciting, fast-paced, anything for a buck capitalist
system which most Miata owners live in. And in that system,
values of all sorts are attached to all manner of things.
Even horsepower.
A key part of the pricing
structure of the Miata (or any other car) is the value
buyers place upon features. Ford was a pioneer of this
idea (dubbed 'Market Basket Pricing') which attaches
a dollar figure to things as disparate as leather above
cloth, steel versus alloy wheels, tire width and even
power output. The figures are not absolute, but vary from
one type of car to another. So the formulae may determine
that the buyer of a full-sized pickup will accept that
an increase of 75hp is worth, say, $600, in the world
of sports car owners that dollar amount may not even buy
10hp.
And it's not just
the power increase which would have strings (and dollars)
attached. If Mazda raises the power output to something
around 200, the company's internal guidelines would
require upgrades in the area of brakes, suspension and
tires. And guess what, each of those would come with a
dollar amount to be added to the package.
I'll pause here so
the bolt-on horsepower mob can start screaming that the
Miata chassis can take 20, 40 or 50 additional horsepower
with no problem whatsoever.
Okeh, now that they're
done, let's take a look what's different between
someone buying an aftermarket power increase of 50hp and
an automaker deciding to offer a similar increase.
Unlike an owner modifying
his own car, the manufacturer will have to take into account
the possibility that some nimrod will get in over their
head with more power than they can safely handle and take
a course deviation into the countryside. If this individual
feels so inclined, he could call any attorney running
ads between infomercials at 3:30 in the morning and decide
to go after the deep pockets car maker. The guy who bolted
on the instant 50hp forced induction kit doesn't have
to worry about suing himself unless he's completely
schizophrenic.
There's also the
emissions minefield manufacturers get to walk through
which individuals can evade. A user may have to go through
the agonies of unbolting everything when he has to run
the car through an emissions test, but a car company wanting
to actually certify something has to invest a lot of time
(something between 150 and 200 days) and money to certify
each powertrain combination. The costs of which get factored
right into the car's price.
Would people like a 200hp
Miata? I have no doubts that the car would have its fans
and that it would be worthy of them. But the important
question is whether those same people would pay for a
200hp Miata if it cost what a 200hp S2000 did? If the
market was as large as the power proponents say it is,
the S2000 would be selling far, far better than it is
and Mazda would have already ponied up with a $36,000,
200hp Miata.
The main reason aftermarket
support for the Miata is as good as it is stems from the
fact that Mazda has built a ton of 'em. And the fact
that Mazda has decided to stake out the affordable end
of the sports car market is why the car has had such a
success all over the world.
I've always said
that the Miata is about balance, not power output or performance
data. Perhaps the car's most important balance is
between the fact it remains an utterly brilliant drive
while staying affordable. That may be the sort of balance
which is as critical - if not more so - as the one between
power and chassis.
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2003
DELTA MIATA CLUB OFFICER ELECTIONS
The
election for next year's DMC officers will be held soon.
A description of each Board Member and Voluntary position
is described below. Please plan on attending the
party, casting your nominations and voting for your candidate!!
The volunteer positions shall also be established at the
Holiday Party and term of those positions (excepting
the event host positions) will be from January 1 through
December 31.
PRESIDENT
Shall
have general supervision of the affairs of the Delta Miata
Club (hereafter referenced as DMC) and shall preside at
all business meetings of the club. The President
has the power to establish committees and shall be a member,
ex-officio, of all such committees. In the President's
absence, those duties shall be empowered to the Vice-President.
VICE-PRESIDENT
/ SECRETARY
The
Vice-President shall take over the duties of the President
should the President be unable to perform them.
In addition, the Vice-President/Secretary is responsible
for taking minutes at all meetings and producing said
minutes at subsequent meetings (chronologically, i.e.,
minutes taken at the March General Membership Meeting
would be distributed at the April General Membership Meeting).
The Secretary at the General Membership Meeting will read
those minutes. Should the Vice-President be required
to preside over a business meeting of the club, another
officer/volunteer may take over the duties of secretary.
TREASURER
The
Treasurer shall have charge of and be responsible for
all monies belonging to the club, collect dues, pay bills,
keep accurate records (being ready to display and explain
such at any time) and provide new member information to
the Editor and Membership/PR officers. All checks
are to be signed by two officers. The Treasurer
shall render a treasury report and membership status at
each meeting and shall prepare special reports as requested
by the President. The Treasurer will provide a list
of all new members to the President, Membership/PR and
Editor at each monthly meeting. The Treasurer is
also responsible for the establishment and maintenance
of the Tax Id. This includes filing a tax form at
the end of each year.
MEMBERSHIP/PR
Shall
be responsible for contacting Mazda dealers and Dealer
Associations in regard to sponsorship, dealer given incentives,
donations and contributions, etc. This position
shall be responsible for new member recruiting programs
and shall also be responsible for public relations work.
All information obtained shall be provided to the Editor.
This position is responsible for sending welcome letters
and club decals (or other club items) to all new members.
EDITOR
Shall
be responsible for producing quality newsletters within
one week of the official monthly General Membership Meeting.
This position is also responsible for maintaining membership
labels, copying and sending all newsletters.
WEB
MASTER
Shall
be responsible for the establishment and maintenance of
the DMC Web Site, ensuring that information on the site
is current and relevant to the interests of the club.
TECHNICAL
DIRECTOR
Shall
be responsible for providing technical information to
club members. Serves as coordinator for SCCA related
events within the club.
ACTIVITIES
CHAIRPERSON
A
temporary, voluntary position. Activities Chairperson
may volunteer for a monthly event at the annual November
Holiday Party. DMC will strive to perform one activity
or event per month, each year. Additional events
are optional. Activities Chairpersons shall be responsible
for planning, advertising, conducting, supervising and
reporting on their activity or event. This position
is encouraged to be held by each and every member (or
a number of members on one event) on a rotating basis.
Each volunteer Activities Chairperson will be directly
responsible for his/her particular planned activity or
event from start to finish. Preliminary description
of the event, maps and any other needed information shall
be provided to the Officers at least two months in advance
of the event. The entire membership shall be notified
by newsletter to assure maximum participation. Other
forms of invitation, e.g., telephone calls, written invitations,
etc., are also acceptable, at the Chairperson's discretion.
As soon as possible, but at least within one week after
the event, said chairperson shall be encouraged to provide
a written account of that event (photos are encouraged)
to the Editor so that an account of the event can be included
in the next published newsletter.
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